Do you have social media? Do you check Instagram, Facebook, Twitter, and Snapchat on a regular basis? Social media has become one of the leading tools for communicating and marketing. I have accounts for IG and FB. I have friends with Twitter, Snapchat, Pinterest, and more. Navigating social media can be a daunting task. I barely have enough time to scroll IG and FB; so, adding other platforms is out of the question for me. I’m just trying to #getmylife and learn how to engage on my FB/IG pages.
As an entrepreneur, I have made several attempts to listen to podcasts, read articles, and read PDF files on Facebook and Instagram. I could never figure out the algorithms of social media. Therefore, when Facebook offered the “Boost with Facebook” event I had to make it to a few of the classes. My dear friend, Nicole, owner of Crumbles by Nicole, and I attended this event together. The goal was to glean some knowledge on how to expand our reach and knowledge of these platforms. I learned about multiple facets of Facebook, including the pixel, boosted posts versus Facebook ads, planning content, cross advertising between Facebook and Instagram, and more.
This event was free over the course of 2 days. There were several topics that I was well versed in; such as stories, insights, and messages, and more. However, I must say the time I spent at the event was worth it. I received some exclusive information at this event and met several small business owners from the Atlanta area. The networking alone increased my awareness of various affordable marketing avenues; how to speak to my audience and ignited my excitement on the work that I do.
Now, you may be asking how many followers did I get after this event? Answer……none. Attending the boost event was to obtain information that I could implement over time that would lead to me reaching more people in various manners and ultimately make a difference in my community. There isn’t any get rich quick scheme or an exact “how to” manual.
You may be saying to yourself, Stephanie what was the purpose of attending the Boost with facebook event if you didn’t gain 100s of followers afterwards? The purpose was to listen and to learn. If I don’t sit still and listen, I can’t grow.
And to be honest with you, I do not care about being a social media influencer or having thousands of followers. Life and entrepreneurship go beyond social media. My mission is to inspire, educate, and empower men and women through yoga, health, and wellness. I am passionate about connecting with people that need healing, peace, and joy. I know my purpose in life is to help people reach their full potential through a holistic approach to life and overall wellness.
Mental, physical, and spiritual wellness are a requirement for health. Social media and followers do not dictate who I am or the work that I am meant to do. My goal has never been to be an influencer. I desire to be a friend, a mentor, and a light worker. What do you desire? What is your passion? What is your purpose? I invite you to look at your heart, reflect on your spirit, and see what you are called to do. Resist the urge to let social media or followers determine your worth. Stand in your truth. Stand in your power and know that you are meant for more, much more than what the internet tells you.
Wherever your purpose and passion lie, that is where you must do the work. Share your story and your vision, but resist getting sucked into the rabbit hole of what social media tells you to be. Walk in your passion, walk in your purpose, and #dothework.
